Études de cas

Plusieurs nouvelles études de cas du Centre de cas HEC Montréal pour alimenter vos cours ou pour votre intérêt personnel :
Le projet du Circuit du médicament
Dethronement in the Golf Ball Industry
La controverse du gaz de schiste au Québec (2007-2012)
La crise COVID-19 et les chaînes de restauration rapide : comment l’enseigne Pita Pit fait-elle face à cette crise inédite sur le marché français ?
Le développement des compétences des gestionnaires aux Restaurants Stella
Grandeur et misère de la mesure de la performance : les difficultés d’un cadre intermédiaire dans la mise en œuvre d’un nouvel indicateur

Vous les trouverez ici

Tim Hortons built a successful business in Canada by creating a vertically integrated company working with small-scale franchisees and incorporating its “Canadian identity” in its marketing strategy. The company’s internationalization efforts were much less fruitful, however, with 80% of outlets located in Canada, and just 18% in the United States.

In this new case study, learn about:

• Key components that can prevent a business model that is successful in a domestic market from being easily internationalized.
• How a multinational’s position is conditioned by multimarket competition.
• When competitors are simultaneously present in several countries, competitive responses are more complex.

This case study is available for classroom or personal use at eduZone.